Social Media
Social media boosts brand awareness and sales
Social media campaigns
Social Media is a once in a lifetime, global phenomenon. It provides everyone in the world with a voice - and an audience. It has become an essential part of peoples' digital life, as well as platform for business - it can drive sales, spread brand awareness and improve customer loyalty. Whether you're new to Social Media, or you have a strategy you'd like to take to the next level, our expert team can help your organisation achieve real results.
If you've never thought about how to utilise Facebook, Twitter, YouTube to enhance your business, it's time to start. Social Media isn't a fad or a phase - it's a way of life.
We'll sit down with you and work out a unique, tailored campaign that's right for you. All things considered - we'll help you separate your Orkut from your Qik. It's not nearly as scary as it sounds.
Social Media is People
Social media peopleSocial Media is all about people - individuals with a common interest, coming together. A faceless corporate voice will alienate the exact audience you're trying to attract. We understand the importance of the personal touch, and create an image for your activities that combine your brand message with a friendly voice.
Brands that use Social Media to allow their customers to interact and share have a higher level or customer loyalty, repeat business and public perception. The individual touch is important to us - using your language, your tone and your values - even if we're doing the Tweeting for you.
Audio and Video
A picture paints a thousand words. But so do audio and video. We can help you reach your audience with video sites like YouTube, audio including podcasts and online radio, and using photo tools. There are a mass of opportunities to broadcast your business using virals and webcasting. Perhaps you'd like a live broadcast of an event? A rogue's gallery of your team? Or a radio station to cement your brand?
Social Media provides a great platform for creating rich, tailored multimedia platforms for your business, fantastic content that helps to cement your brand identity, whilst simultaneously providing you with a built in audience who will spread the word.
We can help you create engaging viral content, optimise it so it can be found, and then get the word out until your audio and video is the talk of the web!
What next?
And once you're up and running we'll stay with you - providing complete management of your online presence, using bespoke software to help you to simplify your postings, and offer market leading reporting and analytics to measure the effectiveness of the campaign.
Measuring Effectiveness
Measuring Social Media AnalyticsThe biggest problem with social media is that it has, hitherto, been unquantifiable. Sure, you can see how many followers you have - but are they buyers, are they supporters, are they even part of your target audience?
DIG uses a series of state-of-the art tools to monitor and report on what the Social Web is saying about you. Any mentions of keywords or combinations of keywords can be analysed.
